What is AI?

See how AI works and how it can create real impact for your business

Artificial Intelligence, or AI, is simply technology that helps businesses work smarter. It can analyse information quickly, spot patterns, and even learn over time - giving you insights and solutions that save time, cut costs, and boost performance.

In practice, AI takes care of repetitive tasks, helps teams make better decisions, and opens the door to new opportunities for growth.

Put simply: AI is a practical tool that helps your business run more efficiently, so your people can focus on what really matters.

The 3 Different Types of AI

Generative AI

Generative AI is a type of artificial intelligence that doesn’t just analyse data - it creates new content and ideas. It can generate text, images, designs, code, and more, based on patterns it has learned.

For businesses, this means faster content creation, smarter customer interactions, and new ways to innovate. From drafting reports and writing marketing copy to designing product concepts and assisting with data analysis, generative AI helps teams save time and unlock creativity.

Generative AI turns data into fresh possibilities - helping businesses innovate, communicate, and operate more effectively.

AI Automation

AI automation is when Artificial Intelligence is used to automate tasks and processes that normally take time, effort, or manual work. It combines the speed of automation with the intelligence of AI - so instead of just following set rules, it can analyze, adapt, and make smart decisions.

For businesses, this means:

Streamlining operations - handling repetitive tasks automatically
Improving accuracy - reducing errors and wasted effort
Saving time and costs - freeing teams to focus on higher-value work
Scaling efficiently - doing more with fewer resources

AI automation helps businesses run smoother and faster, while allowing people to focus on strategy, creativity, and growth.

Agentic AI

Agentic AI is a new wave of Artificial Intelligence designed to act more like an “agent” that works on your behalf. Unlike traditional AI, which just answers questions or performs single tasks, agentic AI can:

Plan - break down a bigger goal into smaller steps
Take action - carry out tasks across different systems or tools
Adapt - learn from feedback and adjust its approach
Collaborate - work with people (and even other AI's) to get results

For businesses, this means AI that doesn’t just give recommendations - it can actually get things done. Imagine an AI agent that can schedule meetings, process customer requests, update your CRM, analyse data, and follow through without constant human input.

Agentic AI is like having a digital teammate - proactive, adaptable, and focused on achieving outcomes for your business.